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Very few people have gotten to see the footage from James Cameron’s Avatar. IESB spoke to 20 th Century Fox co chairman, Tom Rothman, about the 2009 film (we need a new word) and he summed it up as “the coolest shit I’ve ever seen.” That’s one way. He also clarified that Avatar is not the most expensive movie ever produced by the studio, and discussed its franchise potential.

‘So, potentially, this is a franchise?

Tom Rothman: If it does well, yes, absolutely, in terms of an arena a whole new world. But for us, it isn’t any of that, it isn’t even the technology, it isn’t even the look and the world all of which is the coolest shit I’ve ever seen, it isn’t even any of that, it’s that it’s a great story. It’s just a great story. You read the story and you are gripped by every page, it’s just a great, original story with tremendously, classic emotional value.”

So the movie is said to be a franchise. It will be really interesting to see some of the footage from the movie.